At Wisco Roots in downtown Sparta, style, atmosphere and connection keep clients coming back — and curious newcomers stepping in

By JENNIFER RODRIGUEZ MORAN, Contributing Writer
Posted 4/27/26

Nestled next to the library, tucked cozily between taller buildings in downtown Sparta, Wisco Roots Hair Company can be easy to miss — but step a little closer, and it begins to reveal itself. …

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